• About
  • Expertise
    • 🚀 UX Research
    • 📝 Strategic Writing & Speaking
    • 👩🏼‍🎨 Experiential Design
    • 🧰 Project Management
  • Contact
Lucy Obus: UX Research Lead
  • About
  • Expertise
    • 🚀 UX Research
    • 📝 Strategic Writing & Speaking
    • 👩🏼‍🎨 Experiential Design
    • 🧰 Project Management
  • Contact

Nice to (e)meet you, I'm Lucy 👋🏼

© Gregory Wikstrom

I’m a User Experience Research Lead, specializing in growth spaces and facilitation-based design. Insatiably curious, I love learning with and from folks in the service of building things that delight. The built thing has taken many forms: micro-financing apps for refugees entering the workforce, bespoke escape rooms, biomedical imaging software, summer camp staffing platforms…diverse industries, I know! Like I said- I’m curious, agile, and always down for a new challenge.

With over a decade in the game, my work has run the mixed-method gamut, and I feel equally at ease fly-on-the-wall-ing as I do delivering strategic insights to CEOs. Be it 0 to1 product discovery, evaluative statistics, or insight scaling: I’m your gal.

Lucy%2BMiami%2Bkeynote.jpg

Currently, you can find me
Leading Product Led Growth Research at Asana

In the past, I’ve been writing about
Building user personas for an open source ecosystem
Defining MVP features of an app store-esque tool for biologists

I’m particularly fond of
Beyond compliance environmental business models
David Hockney and Chuck Close
Summer camps in rural Maine


Let’s talk about:

UX Research
UX Research
Strategic Writing
Strategic Writing
Experiential Design
Experiential Design
Project Management
Project Management

“I’m not a jack of all trades; I’m a master of many. I don’t feel there is anything I can’t do if I want to.” – Evel Knievel