Strategic Writing & Speaking
I am the daughter (and granddaughter, and great-granddaughter) of professional writers. Big shoes to fill, but I'm a size 10 (and I have a theater degree!) I love telling written and oral stories that compel change.
UX & Business Strategy: SAP
Discover
How might we better train UX Designers and Researchers to connect their vital work to the business metrics their cross functional colleagues care about deeply?
Design
I partnered with SAP VP of Experience Analytics and Figma’s Head of Insights to develop a three hour interactive workshop grounded in leading industry data and leading practitioners through guided real-life training to triangulate executive goals, research questions, and data sources in a compelling, action-oriented way.
Deliver
We delivered workshops to groups during SAP’s transformational UX Design Academy, a convening for practitioner leaders. Several participants reached out after sharing the exercise increased buy-in from executives, unlocked study opportunities, and made them more effective researchers. My fellow speaker gave a nice write up on LinkedIn too!
User Research Keynote: IBM
Discover
How might we inspire product builders with the power of user research to fuel design innovation?
Design
I was invited by IBM’s Chief Design Officer to co-deliver a closing keynote for IBM’s Data and AI conference, attended by thousands of industry professionals across disciplines and industries. We highlighted to our customer audience how IBM is powered by their perspectives, and what drives our user-centric work. We also invited them to become design partners through our User Experience Program — individuals who actively work with our product design teams to help us build great product experiences.also
Deliver
I love any opportunity to help customer understand how valuable they are to the product lifecycle, and it was a joy to deliver that on such a large stage (even with a prompter malfunction- I’m glad I memorized the talk! I also had the pleasure of leading a breakout workshop later in the conference, and was thrilled to sign up 100 new sponsor users that weekend! You can read more about the weekend on IBM’s Medium page.
Website Content: Georgetown University
Discover
How might a graduate program convey vital information while dynamically engaging numerous diverse audience segments?
Design
Hired for my concise and relatable writing style, I interviewed community members and analyzed contemporary and historical program content to articulate the unique nature of the interdisciplinary problem-solving degree. I worked with Drupal engineers to wireframe an intuitive site and adapt interface language accordingly.
Deliver
The new site synthesizes a vast and complex program into a digestible narrative, with a new information architecture that shares vital admissions information, directs different user groups to relevant content, and celebrates the community’s diverse attributes.
Branded Content: Multiple Clients
Discover
How might storytelling create a symbiotic relationship between consumer and company and be a matchmaker, not a sales pitch?
Design
Branded content tells stories through organizational lenses, connecting audience with touchpoints that compel and excite while staying true to brand voice.
Deliver
Favorite projects include newsletter updates about camp life to share with families, editorial content on campus initiatives for Lincoln Center's annual report, and running a multimedia blog for Colorado's premier outdoor theater.
Donor Content: Multiple Clients
Discover
How might donor content break through the noise to captivate and compel financial giving?
Design
Writing for fundraising is persuasiveness at work, employing business skills of the highest order. Effective content requires strategic donor research, concise articulation of ask, contextualization of value proposition, and authentic appreciation and engagement.
Deliver
My writing has successfully supported $45 million dollar fundraising campaigns; I have motivated private acts for the public good at the world's largest performing arts institution and for higher education institutions. Projects include ask letters, email campaigns, and major gift proposals, and have been used for event fundraising, capital campaigns, and institutional giving.
"The difference between the right word and the almost right word is the difference between the lightning and the lightning bug." - Mark Twain