Strategic Writing

I am the daughter/granddaughter/great-granddaughter of professional writers. Big shoes to fill, but I'm a size 10!  I leverage voice of customer to tell stories that compel change.

Website Content: Georgetown University 

Discover
How might a graduate program convey vital information while dynamically engaging numerous diverse audience segments?

Design
Hired for my concise and relatable writing style, I interviewed community members and analyzed contemporary and historical program content to articulate the unique nature of the interdisciplinary problem-solving degree. I worked with Drupal engineers to wireframe an intuitive site and adapt interface language accordingly.  

Deliver
The new site synthesizes a vast and complex program into a digestible narrative, with a new information architecture that shares vital admissions information, directs different user groups to relevant content, and celebrates the community’s diverse attributes.

Branded Content: Multiple Clients

Discover
How might storytelling create a symbiotic relationship between consumer and company and be a matchmaker, not a sales pitch?

Design
Branded content tells stories through organizational lenses, connecting audience with touchpoints that compel and excite while staying true to brand voice. 

Deliver
Favorite projects include newsletter updates about camp life to share with families, editorial content on campus initiatives for Lincoln Center's annual report, and running a multimedia blog for Colorado's premier outdoor theater.

Donor Content: Multiple Clients

Discover
How might donor content break through the noise to captivate and compel financial giving?

Design
Writing for fundraising is persuasiveness at work, employing business skills of the highest order. Effective content requires strategic donor research, concise articulation of ask, contextualization of value proposition, and authentic appreciation and engagement.

Deliver
My writing has successfully supported $45 million dollar fundraising campaigns; I have motivated private acts for the public good at the world's largest performing arts institution and for higher education institutions. Projects include ask letters, email campaigns, and major gift proposals, and have been used for event fundraising, capital campaigns, and institutional giving.

"The difference between the right word and the almost right word is the difference between the lightning and the lightning bug." - Mark Twain