DISCOVER How can a graduate degree program convey vital information and dynamically engage numerous audiences (prospective students, current students, faculty, and alumni)?
DESIGN Hired for my clear and relatable voice, I interviewed community members and analyzed program language to articulate the unique nature of the "interdisciplinary problem-solving degree". I worked with drupal engineers to wireframe an intuitive site and adapt interface language accordingly.
DELIVER The new site synthesizes a vast and complex program into a digestible narrative that shares both vital admissions information and celebrates the diverse community attributes.
DISCOVER How can language create a symbiotic relationship between consumer and company and be a matchmaker, not a sales pitch?
DESIGN Branded content tells stories through organizational lenses, connecting audience with touchpoints that compel and excite and staying true to brand voice.
DELIVER Favorite projects include newsletter updates about camp life to share with families, editorial content on campus initiatives for Lincoln Center's annual report, and running a multimedia blog for Colorado's premier outdoor theater.
DISCOVER How do break through the noise to share the story of your organization, express a need, and compel donors to take financial action?
DESIGN Writing for fundraising is persuasiveness at work, employing business skills of the highest order. Effective content requires strategic donor research, concise articulation of ask, contextualization of value proposition, and authentic appreciation and engagement.
DELIVER My writing has successfully supported $45 million dollar fundraising campaigns; I have motivated private acts for the public good at the world's largest performing arts institution and for higher education institutions. Projects include ask letters, email campaigns, and major gift proposals, and have been used for event fundraising, capital campaigns, and institutional giving.